Pearl District Business Association

Scarlett Marketing, Inc. managed all marketing, member services, advertising, public relations and promotions for the Pearl District from 2007 through 2011. The Pearl District is comprised of 100 city blocks in downtown Portland and attracts more than 1 million visitors a year and is a global model of urban renewal. A thriving example of live, work and play space the Pearl has developed an extremely successful brand. Scarlett Marketing re-designed and re-launched the ExploreThePearl.com website, integrated social media and developed a wide range of promotions around member needs (retail, food & beverage, home furnishings, art, health + wellness & spa services and financial services). During Scarlett Marketing’s tenure more members were secured than ever before, sponsorship reached record levels and membership retention increased during the 2009-2010 recession. Today, the branding success of the Pearl can largely be attributed to Scarlett Marketing’s efforts. In 2011, Joshua Ryan, Principal of Scarlett Marketing, was recognized for “Outstanding Community Building” by NW Examiner Newspaper.

Category
Branding, Marketing, Printing, Promotion, Social Media, Web Design